AI in Marketing: Image & Video

In detail

About this event

Creating visual content used to be expensive, time-consuming and dependent on specialists. AI tools like Midjourney, DALL-E, Nano Banana, Sora and Runway are changing this fundamentally: professional images and videos can be created in minutes, at a fraction of the previous cost. But quality depends on the right workflow. In this workshop, you don't just learn the tools. You develop a structured process: from briefing to prompt creation to post-processing and approval. Special focus is placed on brand consistency: how do you ensure AI-generated content matches your brand? And what legal aspects do you need to consider? By the end, you will have created your own assets and a workflow you can integrate directly into your marketing.

Benefits

Your benefits

You drastically reduce production costs for visual content and bring campaigns and social media assets to market much faster. Even without a dedicated designer, you create professional visuals, using a battle-tested workflow you can deploy immediately. At the same time, you understand the legal framework for AI-generated content.

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Details

What to expect